Behavioural analytics · powered by the Izo data spine
See why shoppers do what they do.
Behavioural Analytics turns every session, click and order into a live picture of shopper behaviour — journeys, funnels, cohorts and real-time dashboards, feeding the same models that power Izo.ai.
- Real-time dashboards
- Funnels, journeys & cohorts
- Shares the Izo.ai data layer
What it does
Behaviour, from the click to the cohort.
One platform for how shoppers arrive, browse, buy and come back — with prediction built in.
Shopper behaviour & journeys
Follow real paths — sessions, path analysis, drop-off and the moments that change a decision.
Product & merch analytics
See what sells and what stalls — product performance, search analytics and category conversion.
Real-time ops dashboards
Watch the store live — active users, funnels and metrics updating as they happen.
Predictive intelligence
Look ahead — churn risk, purchase intent and demand forecasts from the shared models.
Dashboards
Answer the four questions that matter.
Switch the lens — acquisition, behaviour, conversion and retention — on the same live data.
Behavioural analytics · the toolkit
Every question about shopper behaviour, in one workspace
Funnels, journeys, segments, cohorts and forecasts — defined once and shared across every team that reads them.
- Funnel analysis
- Build any funnel, see drop-off between steps, and compare by segment or device.
- Real-time & alerts
- Live tiles with anomaly detection that pings ops before customers notice.
- Path & journey maps
- Trace the real routes shoppers take before they convert — or leave.
- Segments
- Slice by behaviour, RFM, source, geography or any event property.
- Predictive signals
- Purchase-intent, add-to-cart and checkout forecasts from Izo.ai.
- Cohort & retention
- Track how each cohort comes back over days and weeks, with churn scoring.
- Product & search analytics
- Top products, zero-result searches, and category conversion.
- Governed & shareable
- One metric definition, role-based access, exports and scheduled reports.
Shopper journey
One journey, every drop-off visible.
Discover
entry
Search
36% search
Product view
−36%
Add to cart
−58%
Checkout
−48%
Purchase
conv 9%
Return / repeat
42% repeat
How it works
Capture once, understand everywhere.
Every behavioural event flows into one warehouse and back out as dashboards, journeys, forecasts and alerts.
Capture
- Storefront & app events
- Search & catalog
- Orders & checkout
- Marketing & sources
WAREHOUSE
Behavioural spine
Events · sessions · profiles, modelled once
Surface
- Live dashboards
- Funnels & journeys
- Forecasts via Izo.ai
- Alerts & reports
- ClickHouse
- PostHog
- Metabase
- Izo.ai models
- Event SDKs
The same data layer as Izo.ai — ClickHouse, PostHog and Metabase.
Get started
Turn shopper behaviour into decisions.
See your funnels, journeys, cohorts and forecasts on your own data — live, in one workspace.
Book a demo